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The Importance of Sleep
I’ve been seeing many entrepreneurs and business owners burning the midnight oil, night after night. I’m awake at some crazy hours (and my Twitter TL is flooded with you owls), but I somehow manage to...
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The Rule of Three
The rule of three is simple. Pick three things you want to achieve today. And focus all your efforts on those three things. By doing this, you end up clearing your task list much faster than you...
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Getting Clients to Commit!
As a startup, and even as an existing business, it’s becoming seemingly harder to get clients to commit to business for a set duration. However, for some businesses, it might mean the difference...
View ArticleWhen is it the right time?
When is the right time? The right time to start a business? The right time to start a family? The right time to start a degree? It’s never going to be the right time. The right time is NOW. You’ll...
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It’s your job to create value, not chase revenue.
For most, starting a business is about making money. I mean, that’s the crux of it, but should it be your main focus? We’ve seen time and time again, especially on a local scale, how businesses with a...
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Growing and Changing…
As life flows around its obstacles, you grow and change; and I am no exception. This blog has seen so much change over the years and as I look back on the last five years, I see how much I have grown,...
View ArticleHey, I’m Désiré and Welcome to my blog!
Hey, I’m Désiré. I’m a marketing executive by trade, a writer by passion, and the founder of Luna’s Grimoire. This is my personal blog where I’ll share experiences on marketing, startup challenges,...
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Not Keeping Promises to Myself and my Struggles as a Writer
When I made the decision to start writing and blogging again, it wasn’t an easy one. I’ve always felt very naked and exposed, and always got nervous when I realized that someone out there was reading...
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Why is Business Planning Important?
We’ve all wondered if a business plan actually makes sense. I didn’t do a thorough business plan for my first serious startup and it flopped, in ways I was not expecting it to. My justification for...
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Advice from a Failed Startup Founder
This business took everything. Two marriages. Two cars. Homes. Money. Sanity. Everything. How ready are you to open a business? There is no founder on the planet who has lost absolutely nothing in the...
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